White Papers
The online advertising market is rapidly shifting. Download our white papers below to help you make better sense of the changes.
2010 Ad Verification and Optimization Survey
The ad verification market is growing rapidly, expanding beyond its origins in brand safety and post-campaign auditing into optimization and media efficiency, and gaining traction across industry segments. These insights and more are highlighted in the 2010 AdXpose Ad Verification and Optimization Survey, which empanelled 145 agency, network and other online ad ecosystem decision makers in Fall of 2010. 
Identifying and Combating Fraud to Optimize Ad Network Buys
Advertisers deploying campaigns on many ad networks are vexed by the lack of transparency and the suspicion that there is a significant amount of click and impression fraud taking place, leading to material waste in campaign budgets. In July 2009 AdXpose conducted a test to identify instances of click and impression fraud occurring via some inventory aggregators (ad networks and media exchanges). The results of the test were illuminating, revealing fraud is far more prevalent than previously assumed, and easier to detect with the proper tools and insights.
