AdXpose® Reports Private Beta Functionality

Data is only helpful if it's actionable. AdXpose® provides real-time actionable insights that let agencies and media buyers make on-the-fly campaign decisions. Private beta reporting functionality includes IAB and MRC compliant metrics along with expanded engagement measurements, including heat mapping, brand compliance and percentage of ads above and below the fold.

Real-time decision support

  • Percentage of above/below the fold
  • Percentage of ads viewed by visitors
  • Percentage of good/lost Impressions

Engagement heat mapping

  • Technology monitors creative/campaign performance
  • Time spent on/within ads
  • Mouse hovers, clicks, exits

Cross-channel transparency

  • Domain-level reporting
  • Brand compliance

IAB and MRC compliant metrics