WidgetBucks Launches First-Ever Interactive Local and Travel Ad Widgets

SEATTLE - September 18, 2008 - WidgetBucks, the market-leading provider of advertising widgets viewed by more than 100 million unique visitors per month, today announced availability of its two latest ad widget verticals: local and travel. Publishers can now apply to access these new money-making widgets at http://widgetbucks.com. These two new verticals add to WidgetBucks' existing shopping ad widget offering, which now serve over a billion impressions a month worldwide.

WidgetBucks' local and travel ad widgets are the first to offer real-time, interactive content that engages special-interest consumers in the Long Tail:

• Local ad widgets are targeted to the specific geographic location of the consumer. Local widgets offer a rare combination of highly-relevant, real-time local content, such as weather and gas prices, and performance-based offers, such as local businesses and services. Local ad widget example
• Travel ad widgets offer dynamic, multi-destination deals based on origin, destination and themed-travel, such as skiing and snowboarding destinations. These travel ads enable consumers to receive real-time pricing and deal alerts within the actual application. Travel ad widget example

"We fundamentally believe that advertising should be more customizable, personal, engaging, and more measurable for publishers and advertisers," said Matt Hulett, chairman and CEO of Mpire and WidgetBucks. "Clearly, Internet consumption habits are evolving from single destination sites to a more disseminated approach. Our new ad widgets help publishers and bloggers provide this influx of visitors with relevant, monetizable content."

WidgetBucks' new products introduce interactive capabilities that allow consumers to immerse themselves within an advertisement. By incorporating smart and interactive applications that provide interesting snippets of real information to consumers WidgetBucks help brands have a higher level of engagement and better ROI for each ad unit. "Our publishers are telling us they want the best mix of application-style ads and performance-marketing widgets, and these two new verticals address those needs," added Hulett.

About WidgetBucks
WidgetBucks is the market leading provider of advertising widgets that are evolving the online ad industry into a much richer, relevant and engaging medium. WidgetBucks is ranked No. 2 among niche ad networks and No. 32 among top ad networks (comScore Ad Network report, August 2008).The fastest growing ad network today, WidgetBucks is used by thousands of publishers and brand marketers, and seen by more than 100 million unique viewers each month worldwide. WidgetBucks' privately-held parent company, Mpire Corporation, was founded in 2005, and funded by Ignition Partners and Draper Fisher Jurvetson.

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Media Contact
Dean Jutilla
Marketing Director
WidgetBucks
Email: dean@widgetbucks.com
Phone: (650) 814-3854
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WidgetBucks is a trademark of Mpire, Inc. All other trademarks and trade names are the property of their respective owners.