SEATTLE - July 16, 2008 - WidgetBucks, the market leading ad network of retail and shopping widgets for online publishers, is expanding its cost-per-click (CPC) network, giving its publishers and bloggers two ways to earn revenue from their Western European traffic.
Starting today in the United Kingdom, when publishers serve WidgetBucks ad widgets on their sites, visitors based in the UK will see short-duration CPM display ads followed by CPC shopping widgets featuring UK-based merchants and products listed in British pounds sterling.
The CPM-CPC hybrid gives publishers two revenue streams from the same ad widget instance. Before today, only CPM (cost-per-thousand impressions) ads were served to visitors outside the U.S. and Canada.
Additional Western European countries will be added over the next two weeks, including Germany, France, Italy, Netherlands, Sweden, Norway, Denmark and Belgium.
"We’re thrilled to be offering our publishers added revenue possibilities for their European traffic," said Matt Hulett, CEO and Chairman of Mpire and WidgetBucks. "This expansion of our network serves two purposes – it diversifies revenues streams for our publishers and bloggers while providing our advertisers and merchants with more targeted country and region-specific buyers."
WidgetBucks is ranked No. 2 among niche ad networks and No. 29 among top ad networks in U.S. (comScore Ad Network report, June 2008).
About WidgetBucks
WidgetBucks is the market leading ad network of retail and shopping widgets for online publishers. The parent company of WidgetBucks is Mpire Corporation, whose shopping trend expertise, market data relationships and proprietary technology serve as the backbone for the network. WidgetBucks serves nearly one billion monthly impressions and reaches 100 million unique visitors through the sites and blogs of more than 20,000 publishers. Founded in 2005, Mpire and WidgetBucks are backed by Ignition Partners and Draper Fisher Jurvetson.
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WidgetBucks is a trademark of Mpire, Inc.
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