SEATTLE, Nov. 12, 2009 - Mpire Corporation, the market-leading ad optimization technology company, today announced that Will Hodgman, the executive vice president of comScore, Inc.'s international operations, has joined Mpire's Board of Directors. The company also announced the addition of United Online and Hearst veteran Sandy Streim as vice president of east coast sales, and former Real Networks general manager Andy Terentjev as vice president of business development. Both are newly created positions, and Streim and Terentjev will report to Mpire's Chief Revenue Officer Kirby Winfield.
"Mpire is expanding its management team and Board to fuel the company's rapid growth and meet the increasing demand for Mpire's products and services," said Winfield. "We're proud to welcome Will Hodgman, whose deep background in data and analytics will help our flagship AdXpose® campaign verification solution enable advertisers and agencies to buy safely online, achieve greater campaign ROI, and extract more quality and value from their ad network and exchange relationships."
With more than 15 years in the advertising and digital measurement space, Will Hodgman is one of the industry's foremost experts on data, measurement and predictive analytics. Prior to comScore, Hodgman co-founded the mobile measurement firm M:Metrics, where he served as president and CEO until its acquisition by comScore in 2008. Prior to M:Metrics, Hodgman was president and CEO of Sightward, Inc., a predictive analytics company. He also served as executive vice president of Nielsen/NetRatings, where he was responsible for the company's digital measurement products, sales, marketing, measurement science and business development. Before joining Nielsen/NetRatings, Hodgman was president of measurement at Jupiter Media Metrix, which he joined after the company acquired AdRelevance, a company for which he was founder, president and CEO. Early in his career, Hodgman held executive positions at the Interpublic Group of Companies (IPG), where he managed advertising for some of the world's most well-known brands - Campbell Soup, Gatorade, Coors, Mitsubishi Motors and IBM.
Winfield continues, "The addition of Sandy Streim as vice president of east coast sales gives Mpire a bona fide presence in New York City and a greater capacity to build agency and brand relationships for our AdXpose® and Mpire Network products. Complementing this function, Andy Terentjev will solidify Mpire's strategic publisher and exchange relationships as the company expands its traffic footprint and migrates from a self-serve utility vendor to a full service ad network and technology operation."
Prior to joining Mpire, Streim served as sales director, eastern region, for Allrecipes.com, a Reader's Digest company and the Internet's largest online food and entertaining community and mom social site, where he was responsible for all east coast and midwest sales. Previously, Streim was director of east coast sales for Myxer, the largest mobile digital content website. He also served as director of business development and later senior director, east region sales for United Online. He began his career as director of online services and strategic development at Hearst Corporation.
Andy Terentjev has more than 15 years of traditional and digital media experience having held senior business development and sales positions with start-ups to large, publicly traded companies. Prior to joining Mpire, Andy was senior vice president of business development for Alerts.com, responsible for securing content and distribution partnerships with publishers. Before joining Alerts.com, Andy spent five years at RealNetworks – first as general manager, Latin America, responsible for Real's system software sales, and later as general manager, business development, for Rhapsody and Real Player. Andy was responsible for securing Rhapsody client distribution with all HP consumer PCs, having replaced the iTunes client. Andy began his business career as a banker with the Bank of Boston, financing media and entertainment companies, and also worked for music legend Chris Blackwell, founder of Island Records, in various business development and acquisition roles.
About Mpire Corporation Mpire is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Its patent-pending AdXpose®™ optimization technology gives brand marketers and agencies campaign verification and optimization anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Washington.
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Eric Sokolsky
Sparkpr for Mpire Corp.
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