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Overview

AdXpose® is the leader in digital advertising analytics solutions. The company’s SaaS technology provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns. The actionable optimization metrics captured by AdXpose® solutions help its customers realize increased ROI, more profitable margins, and measurable ad effectiveness. AdXpose® is headquartered in Seattle, WA, with offices in New York City, and is backed by Draper Fischer Jurvetson and Ignition Partners.

AdXpose
AdXpose® Fact Sheet [pdf]

By the Numbers

10-15 Terabytes
Volume of data that goes through the AdXpose® network each month

30-50 Billion
Ad optimization decisions per month processed by AdXpose®

282
Automated alerts in place to monitor AdXpose® ad operations and performance

17,361
Ad optimization decisions per SECOND made by AdXpose® to maximize online publishers' revenue

50-60 Percent
Average improvement in publisher eCPM based on those ad delivery decisions

Media Coverage

Digiday The Wild West of Online Video Ads

June 20, 2011  

emedia What to consider before working with an ad network

June 2, 2011  

Mobile Marketer Why mobile ad verification is essential

May 31, 2011  

Admax Network Admax Adopts AdXpose to Enhance Brand-safety

May 23, 2011  

StartupGazette Jeff Lanctot joins AdXpose's Board of Directors

May 17, 2011  

PeHUB AdXpose Adds Former Microsoft and Razorfish Exec Jeff Lanctot to Board

May 17, 2011  

GeekWire AdXpose names former Razorfish exec Jeff Lanctot to board

May 16, 2011  

TechFlash AdXpose adds former Microsoft exec to board to court Madison Avenue

May 16, 2011  

Innity Innity Ties Up With AdXpose

May 10, 2011  

Innity Adconion Restructures In Australia

April 29, 2011  

AdExchanger AdXpose Gets Funds, Takes Name

April 5, 2011  

Digiday Verification Means Ad Optimization

April 4, 2011  

Digiday Mpire Becomes AdXpose, Raises $3 Million

April 4, 2011  

New York Times Mpire Becomes Adxpose and Lands $3M for Verifying Online Ads

April 4, 2011  

Xconomy Mpire Now AdXpose, Raises $3M

April 4, 2011  

Advertisement Journal Adxpose Raises $3 Million, Shifts Around Executives

April 4, 2011  

Adotas No More Mpire, Just AdXpose

April 4, 2011  

paidContent.org Mpire Changes Name To AdXpose, Raises $3 Million; Winfield In As CEO

April 4, 2011  

TechFlash Mpire raises $3M, becomes AdXpose

April 4, 2011  

PeHUB Mpire Raises $3M With DFJ

April 4, 2011  

Northwest Innovation Interview with Kirby Winfield, AdXpose

April 4, 2011  

Seattle Times Ad firm Mpire changes name to AdXpose, adds cash

April 4, 2011  

FinSMEs Ad firm Mpire changes name to AdXpose, adds cash

April 4, 2011  

GeekWire Ad analytics startup Mpire changes gears (again) and raises cash

April 4, 2011  

Wall Street Journal Mpire Corp. bids adieu to its ad-network business model and rebrands as AdXpose

April 4, 2011  

Vator TV Mpire changes its company name to AdXpose and raises a $3 million funding round

April 4, 2011  

Northwest Innovation Mpire Trumpets Interclick Ad Safety, Performance

March 17, 2011  

mocoNews.net Mpire's new metrics

March 8, 2011  

Northwest Innovation Mpire Launches Mobile Ad Verification Product

March 4, 2011  

Mobile Marketer Mpire announces AdXpose mobile ad verification solution

March 4, 2011  

AdOps Online Mpire Announces AdXpose Mobile Ad Verification Solution

March 3, 2011  

Adotas Mpire Goes Mobile With AdXpose

March 3, 2011  

Mashable Behind the Race to Build a Better Banner Ad

January 24, 2011  

AdExchanger AdExchanger.com Predictions for 2011: Data

December 16, 2010  

BizReport Mpire: 80% agree ad verification good for industry

December 13, 2010  

Mediaweek Survey: Ad Verification on the Rise

December 10, 2010  

Adotas Mpire Survey Finds Ad Verification Good For Industry

December 9, 2010  

ExchangeWire Kirby Winfield, President & CRO at Mpire, Discusses Brand Safety, IASH Accreditation And The Value Of Ad Verification

December 3, 2010  

BizReport Adconion, ADTECH tap Mpire for verification

November 23, 2010  

AdExchanger Reselling Ad Verification

November 23, 2010  

AdOps Online Mpire Signs Global AdXpose Reseller Agreement with AOL Advertising's ADTECH

November 22, 2010  

Adotas Mpire Hooks Up With ADTECH For Verification Reselling

November 22, 2010  

MediaPost Mpire Poised To Announce Partnership With AOL's ADTECH

November 22, 2010  

RTT News Mpire Inks Global AdXpose Reseller Deal With AOL Advertising's ADTECH

November 22, 2010  

Northwest Innovation Mpire In Resale Deal With ADTECH

November 22, 2010  

Northwest Innovation Mpire Wins Adconion

November 10, 2010  

Northwest Innovation Mpire Ties With ZEDO

October 26, 2010  

Adotas ContextWeb Partners With Mpire For Adsdaq Verification

September 2, 2010  

AdExchanger Classifying And Verifying

September 2, 2010  

BizReport ContextWeb, Mpire partner to enhance ad offerings

September 1, 2010  

TechFlash Meet the Washington companies that landed on the Inc. 500 list

August 24, 2010  

Inc. Inc. Magazine Names Mpire the 166th Fastest Growing Private Company in America

August 24, 2010  

Adotas Mpire Gets TRUSTe Seal Of Approval

August 17, 2010  

iMediaConnection.com Building trust with ad verification systems

August 16, 2010  

Inc. Fight Click Fraud on Pay-Per-Click Ads

July 5, 2010  

VentureBeat Verification Tech Moves to Display Ads - Bearing Analytics

July 1, 2010  

MarketingWeek IASH to detect brand misplacement as it happens

June 30, 2010  

RedHerring100 Red Herring 100 2010 Finalists

June 11, 2010  

VentureBeat As Industry Matures, Video Ad Verification Heats Up

June 9, 2010  

Lead411 Lead411 Launches "Hottest Seattle Companies" Awards

June 8, 2010  

Lead411 5 Questions for Jennifer Witt of Adconion

June 7, 2010  

AdExchanger Given Data And Media’s De-Coupling, Should A Data Company Be Selling Media, Too?

June 2, 2010  

ExchangeWire Ad Verification And Attribution Critical To Success Of Exchange Trading In Europe

May 5, 2010  

Northwest Innovation Mpire Partners With Ad Networks

May 5, 2010  

Adotas Mpire Integrates AdXpose® With DART, Adds Partners

May 4, 2010  

BizReport Mpire partnerships add transparency to video, display and DSP space

May 4, 2010  

ClickZ Consolidation Predicted for Ad Tech Sector in 2010

May 4, 2010  

digitalCMO.com Will Ad Verification Tools Go Away?

May 3, 2010  

AdExchanger Looking At Data, Transparency And Privacy At IAB Networks And Exchanges Marketplace

May 3, 2010  

MediaPost DoubleClick Certifies Mpire Ad Verification Platform

May 3, 2010  

AdExchanger AdXpose® Gets DART-Certified; CRO Winfield Discusses The Implications

May 3, 2010  

GOALLOVER Greg Harrison, Mpire Co-Founder and CTO

April 23, 2010  

AdWeek Taming Online Ad Chaos

April 19, 2010  

Ad Ops Insider Online Ad Verification & What It Means For Online Publishers

April 2, 2010  

TechFlash Mpire boosts Winfield, moves HQ

March 23, 2010  

Northwest Innovation Mpire Promotes Winfield, Adds VP, Heads to Downtown Seattle

March 23, 2010  

Adotas Quick Hits: AdXpose® APIs, Q Interactive’s Media-Buying Extension

February 25, 2010  

AdExchanger Mpire Announces AdXpose® API; CRO Winfield Discusses Pricing and Services Layer

February 24, 2010  

The Examiner Who's Protecting Online Advertising? AdXpose® Vs. DoubleVerify Vs. AdSafe Media

February 19, 2010  

Adotas Do You Know Where Your Ad Is?

February 16, 2010  

Adotas Mpire Puts Ad Blocking In Clients' Hands

February 3, 2010  

MediaPost Mpire Blocks Ads From Appearing On Sites

February 3, 2010  

TechFlash Mpire ditches e-commerce ad network, switches to ad analytics

February 3, 2010  

AdExchanger Mpire Announces Ad Blocking For AdXpose®; CEO Kirby Winfield Discusses Feature And Clients

February 3, 2010  

Xconomy Mpire Drops Widgetbucks, Switches Strategy to Be All About Optimizing and Verifying Online Ads

February 3, 2010  

Adotas RTB: In The Shadow Of The 'New Black'

December 21, 2009  

AdExchanger Mpire Announces AdXpose® Deal With WPP Group And GroupM’s MediaCom, Discusses Risk Management

December 15, 2009  

Adotas Yahoo! Dreams Premium At Networks’ And Small Pubs’ Expense

December 2, 2009  

Internet Oldtimers Kirby Winfield: Defending Mpire, Defining Fraud

November 19, 2009  

AdExchanger Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges

November 19, 2009  

iMediaConnection.com Why brand protection often fails in digital

November 11, 2009  

AdExchanger Surf’s Up! Risk Management For Online Display Advertising

November 9, 2009  

MediaPost Trick Or Click! Why Are Advertisers Letting Themselves Get Tricked?

November 3, 2009  

Wall Street Journal It’s 10 P.M.: Do You Know Where Your Online Ads Are?

October 13, 2009  

MediaPost Study: Half Of Ad Impressions, 95 Percent Of Click Fraudulent

September 18, 2009  

ClickZ Consumer Reviews Count

September 10, 2009  

Forbes How To Know Your Web Ad Is Working

April 29, 2009  

Forbes Rise Of The Advertising Robots

April 27, 2009  

AdOps Online Mpire Corporation Unveils Breakthrough Campaign Verification and Ad Optimization Technology

April 23, 2009  

Adotas Mpire’s AdXpose® helps ad networks, publishers, advertisers

April 22, 2009  

TechFlash Quick Hits: Mpire's AdXpose®

April 22, 2009  

Xconomy Mpire Makes Strategic Shift, Unveils Ad-Optimizing Service

April 22, 2009  

Seattle Times Mpire launches analytics & optimization tools

April 22, 2009  

Adotas Blinding Me With Science: Ad Optimizers

March 29 2009  

Silicon Valley Watcher Mpire: Fixing Online Advertising - A $9bn Opportunity

March 23 2009  

The Examiner Mpire leads the pack in widget monetization and display advertising

March 6 2009  

FastCompany.tv Another example of advertising of future? Part I

March 1 2009  

FastCompany.tv Another example of advertising of future? Part II

March 1 2009  

CNN Money An inside look at WidgetBucks

March 2, 2009  

paidContent.org paidContent.org It's Been A Year Since AOL’s Big Widget Play, But How Real Is The 'Widget Economy'?

February 11, 2009  

Vator TV WidgetBucks expands to 26,000 publishers

February 6, 2009  

King 5 WidgetBucks bucks economy, gains new board member

February 2, 2009  

CNN Money Former aQuantive CFO Michael Vernon joins WidgetBucks' board

February 2, 2009  

Affiliate (Tip) WidgetBucks Launches YieldSense Ad Optimization Technology

January 31, 2009  

CNN Money Can machines do your expenses?

January 30, 2009  

NWCN.com WidgetBucks is bucking the trend

January 29, 2009  

Seattle Times WidgetBucks announces the general release of YieldSense

January 28, 2009  

Adotas Hiring Round-Up: Gigya, WidgetBucks, JumpTap, Asianada

October 27th 2008  

TechFlash Mpire taps former Go2Net exec as CFO

October 27th 2008  

Seattle Times Ventures hiring at C-level (some at least)

October 29th 2008  

Northwest Innovation WidgetBucks Snags CFO

October 27th 2008  

Xconomy One Year Old, Widgetbucks Steps Up Attack on Google Ads

October 9, 2008  

MediaPost WidgetBucks Adds Travel, Local Ads To Roster

September 18, 2008  

SearchEngineWatch WidgetBucks Launches Local and Travel Ad Verticals

September 18, 2008  

Adotas WidgetBucks Debuts Interactive Local, Travel Ad Widgets

September 18, 2008  

Seattle PI WidgetBucks hires former Marchex executive

August 19, 2008  

Adotas Hires Round-Up: WidgetBucks, Federated, Glam, TMZ, Fanscape

August 19, 2008  

TechCrunch WidgetBucks launch customisable skin platform - brand your own widgets

August 16, 2008  

TechCrunch WidgetBucks Launches Skinnable Advertising Widgets

July 29, 2008  

Mashable WidgetBucks' New Skins Make Advertising Widgets Customizable

July 29, 2008  

Adotas WidgetBucks Unveils New Skin Platform

July 30, 2008  

Here.org.uk WidgetBucks launches in the UK and Europe today

July 15, 2008  

Here.org.uk WidgetBucks making it easier to earn traffic in Europe

July 15, 2008  

TechCrunch Widgetbucks Pockets $10 Million in Series B Funding

June 11, 2008  

Xconomy Quick Hits with Venture Capitalist Bill Bryant, Partner at Draper Fisher Jurvetson

June 11, 2008  

MediaPost WidgetBucks Expands To U.K.

July 16, 2008  

Seattle Times Investors double down on WidgetBucks' ad tech

June 12, 2008  

MediaPost All Aboard: Widget Funding Gravy Train Picks Up Speed

June 12, 2008  

paidContent.org More Money For Widgets: WidgetBucks Raises $10 Million For Shopping Ad Network

June 12, 2008  

The Deal Mpire raises $10M for Widgetbucks as ad sector heats up

June 12, 2008  

The Inquisitr WidgetBucks Gets $10 Million

June 12, 2008  

Washington Post Widgetbucks Pockets $10 Million in Series B Funding

June 12, 2008  

VentureBeat WidgetBucks Raises $10M, Cracks comScore Ad Network Report

June 12, 2008  

Industry Standard Ad network WidgetBucks raises $10M

June 11, 2008  

Adotas WidgetBucks Reels in 10 Million Bucks

June 12, 2008  

Seattle PI WidgetBucks lands $10 million, takes on Google

June 11, 2008  

VentureBeat Ad network WidgetBucks raises $10M

June 11, 2008  

Mashable WidgetBucks Raises $10M; Is that Enough to be Disruptive?

June 11, 2008  

WidgetBucks Secures $10M Funding to Expand Ad Network

June 11, 2008  

Direct Traffic Media Platform A internet advertising outperforms in US in March

"Examples include the WidgetBucks Network, which delivers ads through a widget, and reached 9.5 million users in March."
April 18, 2008  

MediaPost WidgetBucks' Ad Network Breaks Into ComScore's Media Metrix

"WidgetBucks, the ad network that helps bloggers and publishers monetize their sites with widgets, has broken into the comScore Media Metrix for ad networks."
April 15, 2008  

MediaPost AOL's Platform-A is Top Ad Network for March

"...niche advertisers are beginning to emerge and delivering the ability to target audiences with precision and reduce wasted ad impressions. Notable niche ad networks include...WidgetBucks Networks."
April 15, 2008  

Techcrunch Not A Misprint: AOL's Platform A Is The Top Advertising Network By Reach

"comScore released figures for 'niche' advertising networks... a notable entry is WidgetBucks, which launched in October 2007."
April 14, 2008  

Seattle Times Widgetbucks' comScore debut

"Seattle-based Widgetbucks didn't make the top 20, but it was called out in a new comScore tally of online ad networks...So if Google bought Mpire, it would move into second place."
April 14, 2008  

Comscore Niche Ad Networks Emerge to Help Advertisers Target Specific Audiences

"As ad networks have expanded their reach and influence online, a new crop of ad networks has surfaced...Widgetbucks Network delivers contextually relevant ads through a widget, and joined the ad networks ranking in March with a reach of 9.5 million."
April 14, 2008  

Mashable Widgetbucks Makes comScore's List, Launches Hybrid Widget

"...Widgetbucks is the first devoted widget ad network to make it onto comScore’s Ad Network report. Widgetbucks is ranked number 33.."
April 13, 2008  

Introducing the next generation of tech marketing

March 10, 2008  

Companies Can Make Money With Widget Ads

February 21, 2008  

Mpire Debuts 'Smart' Widget Ads For Publishers

January 17, 2008  

WidgetBucks Rings In The Year Of The Ad Widget

January 17, 2008  

WidgetBucks Launches Behavioral Widget Ads

January 16, 2008  

A Widget That Actually Makes Money

October 2, 2007  

MPire's new Widgetbucks promise to pay out more than Google

October 1, 2007  

Jim Kukral WidgetBucks Shopping Widget Like Chitika, But Better?

October 1, 2007  

Mpire, widgets and new networks

October 2, 2007  

WidgetBucks

A New Advertising Option for Your Blog  

Mpire ad network to make its pitch

October 2, 2007  

Andrew Wee Product Review of Blog/Content Site Monetization Widget: WidgetBucks

October 2, 2007  

Zac Johnson WidgetBucks Shopping Widget Pays Per Click

October 2, 2007  

45n5 WidgetBucks

An Introduction  

John Chow Make Money Online with WidgetBucks

October 2, 2007  

Executive Corner

Kirby Winfield
Kirby Winfield, President & CEO
About Kirby
Linked In
Greg Harrison
Greg Harrison, CTO
About Greg
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Jeff Bergstrom
Jeff Bergstrom, CFO
About Jeff
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Andrew Terentjev
Ryan Polley, COO
About Ryan
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Andrew Terentjev
Andrew Terentjev,
VP of Business Development

About Andrew
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Matt Pangrazio
Matt Pangrazio,
VP of Sales, West

About Matt
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Matt Pangrazio
Sandy Streim,
VP of Sales, East

About Sandy
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