First Impressions Count
In advertising, especially digital display advertising, every impression counts. Just where an ad shows up – above or below the fold, on potentially inappropriate or offensive sites, or places that just don't perform – all impact campaign success. As a network or platform it's your business to serve up the best impressions possible.
Placement Verification for Increased Campaign Impact
Your clients are concerned about maximizing the impact of their advertising campaigns. To them this means limiting the number of wasted impressions that end up on sites or pages not relevant to reaching their target audiences. As a network this translates into assuring your clients that the digital display ad space they purchase complies with their brand safety goals and that their ads are running on appropriate sites as purchased.
Ad Visibility Monitoring = Campaign Assurance
The metrics provided by AdXpose Verification enable you to provide an increased level of control and visibility to your advertisers into the placement of their digital display ads. The solution looks at where and how those ads are appearing to ad placement is in compliance with insertion orders and brand guidelines. This robust data helps your advertisers diagnose and solve placement, quality and site specific issues, while increasing the level and control they have over campaign placement and performance.
By using AdXpose Verification you can assure customers their digital display ads are appearing on sites that generate quality traffic, are safe and appropriate to their brand, and match the goals of the campaign. The solution helps you:
- Ensure ads are appearing only on appropriate sites, in a 100% safe and approved manner, and in compliance with insertion orders, including: content, category, and geographic restrictions
- Diagnose and solve placement, quality, or site specific issues simply and quickly
- Proactively set Ad Blocking for customers and pre-emptively prevent ads from being served on inappropriate pages or content by using keywords and setting both whitelists and blacklists of domains
- Provide reports as necessary to customers regarding ad placement and compliance with brand safety
- Measure audience, reach, frequency, GRPs, and true campaign demographic data with comScore's Campaign Essentials™
