Safety PlusAdXpose® Analytics help advertisers and platforms verify and optimize billions of campaign data points captured in real timeCampaign VerificationDo you know where your ads are? Verify placements
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AdXpose® answers these questions and more:
Online advertisers are calling for more transparency, accountability and safety. By working with AdXpose®, networks and platforms can gain clarity and insight into their own footprint of online traffic and make changes to their trafficking policies before it’s too late. When platforms and networks proactively work with AdXpose® they gain credibility and trust from advertisers while retaining the blind nature of their traffic. From a performance perspective, by analyzing their down-stream traffic placements and engagement, DSPs and CPA platforms in particular can increase margin spreads on exchange and network buys.
The AdXpose® platform offers publishers the ability to analyze ad placement and inventory yield, control ad quality, optimize fill, and both qualify and quantify user interaction within all ad placements. The patent-pending Engagement Tracker creates new, highly valuable inventory by allowing publishers to price, sell, serve, and optimize ad campaigns on a cost per engagement basis.
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