Recent Media Coverage
- October 31, 2011 MarketingVOX: Ad Tech Providers Step Up Performance Promises
- October 21, 2011 MediaPost: First Rule Of Advertising: They Need To See The Ad
- September 28, 2011 Digiday: Does Ad Verification Need Verifying?
- September 23, 2011 B&T: TVN shakes up internet TV ad measurement
- September 13, 2011 MediaPost: Redefining Premium Inventory In Online Video Advertising
- September 13, 2011 Adconion: Adconion Media Group Becomes the First Ad Network Client to Offer comScore's New AdEffx Campaign Essentials™ in Canada
- August 22, 2011 onlineexport.com.au: Good advertising = the right people in the right context at the right frequency
- August 16, 2011 AdWeek: comScore, eXelate Cleaning Up ‘Garbage In, Garbage Out’
- August 5, 2011 LetsChatBusiness: comScore + AdXpose is the Most Important Deal in Online Advertising in Years
- August 4, 2011 Business Insider: comScore Just Spent $22 Million To Make Sure People Are Actually Looking At Ads
- August 4, 2011 AdExchanger: comScore VP Hunter Reviews AdXpose Acquisition Details
- August 4, 2011 MediaPost: comScore Acquires AdXpose For Talent, Technology
- August 4, 2011 Digiday: comScore Enters Ad Verification
- August 4, 2011 Adotas: Verified: comScore Acquires AdXpose to Bolster Analytics Offering
- August 3, 2011 TechCrunch: comScore Picks Up Adxpose For $22 Million
- August 3, 2011 paidContent.org: comScore Acquires Analytics Firm AdXpose
- August 3, 2011 Seattle Times: Seattle's AdXpose sold for $22 million
- August 3, 2011 GeekWire: Seattle’s AdXpose sells out to comScore for $22 million
- August 3, 2011 TechFlash: comScore acquires Seattle digital ad firm AdXpose for $22M
- August 3, 2011 Washington Business Journal: comScore to acquire AdXpose for $22M
- August 2, 2011 Digiday: The Ad Exchange Quality Issue
- August 1, 2011 Digiday: Policing Bad Ads
- July 29, 2011 MediaPost: Why The Media Kitchen Just Hired Our first Of Many Media Technologists
- July 28, 2011 Northwest Innovation: AdXpose Powers TRUSTe Win
- July 27, 2011 SYS-CON Media: Adconion Direct Taps TRUSTe to Achieve Compliance with Ad Privacy Self-Regulatory Requirements
- July 12, 2011 Business Wire: Adconion Media Group Launches Digital Distribution Platforms
- June 20, 2011 Digiday: The Wild West of Online Video Ads
- June 2, 2011 eMedia Vitals: What to consider before working with an ad network
- May 31, 2011 Mobile Marketer: Why mobile ad verification is essential
- May 23, 2011 Admax Network: Admax Adopts AdXpose to Enhance Brand-safety
- May 17, 2011 StartupGazette: Jeff Lanctot joins AdXpose's Board of Directors
- May 17, 2011 PeHUB: AdXpose Adds Former Microsoft and Razorfish Exec Jeff Lanctot to Board
- May 16, 2011 GeekWire: AdXpose names former Razorfish exec Jeff Lanctot to board
- May 16, 2011 TechFlash: AdXpose adds former Microsoft exec to board to court Madison Avenue
- May 10, 2011 Innity: Innity Ties Up With AdXpose
- April 29, 2011 Asia Media Journal: Adconion Restructures In Australia
- April 5, 2011 AdExchanger: AdXpose Gets Funds, Takes Name
- April 4, 2011 Digiday: Verification Means Ad Optimization
- April 4, 2011 Digiday: Mpire Becomes AdXpose, Raises $3 Million
- April 4, 2011 New York Times: Mpire Becomes Adxpose and Lands $3M for Verifying Online Ads
- April 4, 2011 Xconomy: Mpire Now AdXpose, Raises $3M
- April 4, 2011 Advertisement Journal Adxpose Raises $3 Million, Shifts Around Executives
- April 4, 2011 Adotas: No More Mpire, Just AdXpose
- April 4, 2011 paidContent.org: Mpire Changes Name To AdXpose, Raises $3 Million; Winfield In As CEO
- April 4, 2011 TechFlash: Mpire raises $3M, becomes AdXpose
- April 4, 2011 PeHUB: Mpire Raises $3M With DFJ
- April 4, 2011 Northwest Innovation: Interview with Kirby Winfield, AdXpose
- April 4, 2011 Seattle Times: Ad firm Mpire changes name to AdXpose, adds cash
- April 4, 2011 FinSMEs: Ad firm Mpire changes name to AdXpose, adds cash
- April 4, 2011 GeekWire: Ad analytics startup Mpire changes gears (again) and raises cash
- April 4, 2011 Wall Street Journal: Mpire Corp. bids adieu to its ad-network business model and rebrands as AdXpose
- April 4, 2011 Vator TV: Mpire changes its company name to AdXpose and raises a $3 million funding round
- March 17, 2011 Northwest Innovation: Mpire Trumpets Interclick Ad Safety, Performance
- March 8, 2011 mocoNews.net: Mpire's new metrics
- March 4, 2011 Northwest Innovation: Mpire Launches Mobile Ad Verification Product
- March 4, 2011 Mobile Marketer: Mpire announces AdXpose mobile ad verification solution
- March 3, 2011 AdOps Online: Mpire Announces AdXpose Mobile Ad Verification Solution
- March 3, 2011 Adotas: Mpire Goes Mobile With AdXpose
- January 24, 2011 Mashable: Behind the Race to Build a Better Banner Ad
- December 16, 2010 AdExchanger: AdExchanger.com Predictions for 2011: Data
- December 13, 2010 BizReport: Mpire: 80% agree ad verification good for industry
- December 10, 2010 Mediaweek: Survey: Ad Verification on the Rise
- December 9, 2010 Adotas: Mpire Survey Finds Ad Verification Good For Industry
- December 3, 2010 ExchangeWire: Kirby Winfield, President & CRO at Mpire, Discusses Brand Safety, IASH Accreditation And The Value Of Ad Verification
- November 23, 2010 BizReport: Adconion, ADTECH tap Mpire for verification
- November 23, 2010 AdExchanger: Reselling Ad Verification
- November 22, 2010 AdOps Online: Mpire Signs Global AdXpose Reseller Agreement with AOL Advertising's ADTECH
- November 22, 2010 Adotas: Mpire Hooks Up With ADTECH For Verification Reselling
- November 22, 2010 MediaPost: Mpire Poised To Announce Partnership With AOL's ADTECH
- November 22, 2010 RTT News: Mpire Inks Global AdXpose Reseller Deal With AOL Advertising's ADTECH
- November 22, 2010 Northwest Innovation: Mpire In Resale Deal With ADTECH
- November 10, 2010 Northwest Innovation: Mpire Wins Adconion
- October 26, 2010 Northwest Innovation: Mpire Ties With ZEDO
- September 2, 2010 Adotas: ContextWeb Partners With Mpire For Adsdaq Verification
- September 2, 2010 AdExchanger: Classifying And Verifying
- September 1, 2010 BizReport: ContextWeb, Mpire partner to enhance ad offerings
- August 24, 2010 TechFlash: Meet the Washington companies that landed on the Inc. 500 list
- August 24, 2010 Inc.: Inc. Magazine Names Mpire the 166th Fastest Growing Private Company in America
- August 17, 2010 Adotas: Mpire Gets TRUSTe Seal Of Approval
- August 16, 2010 iMediaConnection.com: Building trust with ad verification systems
- July 5, 2010 Inc.: Fight Click Fraud on Pay-Per-Click Ads
- July 1, 2010 VentureBeat: Verification Tech Moves to Display Ads - Bearing Analytics
- June 30, 2010 MarketingWeek: IASH to detect brand misplacement as it happens
- June 11, 2010 RedHerring100: Red Herring 100 2010 Finalists
- June 9, 2010 VentureBeat: As Industry Matures, Video Ad Verification Heats Up
- June 8, 2010 Lead411: Lead411 Launches "Hottest Seattle Companies" Awards
- June 7, 2010 Lead411: 5 Questions for Jennifer Witt of Adconion
- June 2, 2010 AdExchanger: Given Data And Media's De-Coupling, Should A Data Company Be Selling Media, Too?
- May 5, 2010 ExchangeWire: Ad Verification And Attribution Critical To Success Of Exchange Trading In Europe
- May 5, 2010 Northwest Innovation: Mpire Partners With Ad Networks
- May 4, 2010 Adotas: Mpire Integrates AdXpose® With DART, Adds Partners
- May 4, 2010 BizReport: Mpire partnerships add transparency to video, display and DSP space
- May 4, 2010 ClickZ: Consolidation Predicted for Ad Tech Sector in 2010
- May 3, 2010 digitalCMO.com Will Ad Verification Tools Go Away?
- May 3, 2010 AdExchanger: Looking At Data, Transparency And Privacy At IAB Networks And Exchanges Marketplace
- May 3, 2010 MediaPost: DoubleClick Certifies Mpire Ad Verification Platform
- May 3, 2010 AdExchanger: AdXpose® Gets DART-Certified; CRO Winfield Discusses The Implications
- April 23, 2010 GOALLOVER: Greg Harrison, Mpire Co-Founder and CTO
- April 19, 2010 AdWeek: Taming Online Ad Chaos
- April 2, 2010 Ad Ops Insider Online Ad Verification & What It Means For Online Publishers
- March 23, 2010 TechFlash: Mpire boosts Winfield, moves HQ
- March 23, 2010 Northwest Innovation: Mpire Promotes Winfield, Adds VP, Heads to Downtown Seattle
- February 25, 2010 Adotas: Quick Hits: AdXpose® APIs, Q Interactive's Media-Buying Extension
- February 24, 2010 AdExchanger: Mpire Announces AdXpose® API; CRO Winfield Discusses Pricing and Services Layer
- February 19, 2010 The Examiner: Who's Protecting Online Advertising? AdXpose® Vs. DoubleVerify Vs. AdSafe Media
- February 16, 2010 Adotas: Do You Know Where Your Ad Is?
- February 3, 2010 Adotas: Mpire Puts Ad Blocking In Clients' Hands
- February 3, 2010 MediaPost: Mpire Blocks Ads From Appearing On Sites
- February 3, 2010 TechFlash: Mpire ditches e-commerce ad network, switches to ad analytics
- February 3, 2010 AdExchanger: Mpire Announces Ad Blocking For AdXpose®; CEO Kirby Winfield Discusses Feature And Clients
- February 3, 2010 Xconomy: Mpire Drops Widgetbucks, Switches Strategy to Be All About Optimizing and Verifying Online Ads
- December 21, 2009 Adotas: RTB: In The Shadow Of The 'New Black'
- December 15, 2009 AdExchanger: Mpire Announces AdXpose® Deal With WPP Group And GroupM's MediaCom, Discusses Risk Management
- December 2, 2009 Adotas: Yahoo! Dreams Premium At Networks' And Small Pubs' Expense
- November 19, 2009 Internet Oldtimers: Kirby Winfield: Defending Mpire, Defining Fraud
- November 19, 2009 AdExchanger: Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges
- November 11, 2009 iMediaConnection.com: Why brand protection often fails in digital
- November 9, 2009 AdExchanger: Surf's Up! Risk Management For Online Display Advertising
- November 3, 2009 MediaPost: Trick Or Click! Why Are Advertisers Letting Themselves Get Tricked?
- October 13, 2009 Wall Street Journal: It's 10 P.M.: Do You Know Where Your Online Ads Are?
- September 18, 2009 MediaPost: Study: Half Of Ad Impressions, 95 Percent Of Click Fraudulent
- September 10, 2009 ClickZ: Consumer Reviews Count
- April 29, 2009 Forbes: How To Know Your Web Ad Is Working
- April 27, 2009 Forbes: Rise Of The Advertising Robots
- April 23, 2009 AdOps Online: Mpire Corporation Unveils Breakthrough Campaign Verification and Ad Optimization Technology
- April 22, 2009 Adotas: Mpire's AdXpose® helps ad networks, publishers, advertisers
- April 22, 2009 TechFlash: Quick Hits: Mpire's AdXpose®
- April 22, 2009 Xconomy: Mpire Makes Strategic Shift, Unveils Ad-Optimizing Service
- April 22, 2009 Seattle Times: Mpire launches analytics & optimization tools
