Location, Location, Location.
In real estate and brick and mortar retail location is key. It's the factor that can determine whether a house sells or a store succeeds. In the online world location is just as important. Where your clients' ads show up dramatically influences the outcome of the campaign.
Control Placement for Better Performance
Your clients are concerned about one thing: generating more revenue. For you that translates into how the digital advertising campaigns perform. That performance is dependent as much on your creative as it is on where those ads actually run. Your success is determined by whether you reached the target audience on appropriate sites that generate quality traffic.
Verified Placement = Campaign Health
The metrics provided by AdXpose Verification give you a better view into the placement of your client's digital display ads. The solution looks at where and how ads are appearing so you can double-check that ad placement is in compliance with insertion orders and brand safety guidelines. Armed with this data you can quickly diagnose and solve placement, quality, and site specific issues, while increasing the level and control you have over the health and performance of each campaign.
AdXpose Verification enables you to have an increased level of control and visibility into the placement of your client's digital display ads. The solution helps you:
- Improve campaign performance by monitoring activity, and using analytics and data compiled through tracking placement of ads
- Diagnose and solve placement, quality, or site specific issues simply and quickly
- Ensure ad placement is in compliance with insertion orders, including content, category, and geographic restrictions
- Pre-emptively prevent ads from being served on inappropriate pages or content by using keywords and setting both whitelists and blacklists of domains
- Measure audience, reach, frequency, GRPs, and true campaign demographic data with comScore's Campaign Essentials™
